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Agency Plan by Agency Dashboard: Full Features for Growing Agencies

Growing agencies managing 10 to 20 clients face a specific problem: the tools good enough for a freelancer do not scale, and the tools built for enterprise clients charge prices that do not fit a growing agency's margin. Most mid-market options force agencies to choose between depth of features and affordability.

Agency Dashboard
March 24, 2026 · 14 min read
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The Agency Dashboard Agency Plan is built specifically for this gap—giving growing agencies full feature access across SEO Audit Tools, rank tracking, reporting, and AI tools without the per-client pricing models that make competitors expensive at scale.

According to TrySight, comprehensive SEO management across 15 or more clients on platforms like SEMrush or Ahrefs requires $250 to $500 monthly for adequate capacity. A tool that costs $100 per month but reduces client reporting time from five hours to thirty minutes per client saves over $2,000 per month in labor costs alone across a 10-client roster.

The Agency Plan is priced at $125 per month on monthly billing and $100 per month on annual billing, making it one of the strongest value propositions in the mid-market agency segment.

Agency Plan Pricing: $100 to $125 Per Month, No Per-Client Fees

The Agency Plan removes the per-client pricing model that makes most competitors expensive as agencies grow. Here is how it compares directly to the two most popular alternatives:

Platform Plan Price Client Limit Extra Client Cost
Agency Dashboard Agency Plan $100-$125/mo Unlimited None
AgencyAnalytics Agency $239/mo 10 clients $18 per client
SEMrush Pro $139.95/mo 5 projects Upgrade required

According to Search Atlas, AgencyAnalytics charges $18 per additional client beyond its 10-client Agency plan base, and SEMrush's Pro plan limits users to 5 projects at $139.95 per month. An agency managing 20 clients on AgencyAnalytics pays $239 plus $180 in additional client fees—$419 total—versus $100 per month on the Agency Dashboard Agency Plan with no client count restrictions.

Agency Rank Tracking: 1,500 to 2,500 Keywords with Daily Updates

The Agency Plan includes dedicated rank tracking capacity for 1,500 to 2,500 keywords across all client accounts. This covers the full keyword tracking requirements of most 10 to 20 client agencies without requiring any upgrade or add-on. Agency Rank Tracking operates at the daily level with full desktop and mobile separation, and local tracking capabilities built in.

What the Agency Rank Tracker Delivers on the Agency Plan

Every keyword tracking feature in the Agency Rank Tracker suite is fully unlocked on the Agency Plan:

  • Daily rank updates: Keyword positions updated every 24 hours across Google, Bing, and Yahoo for all tracked keywords, so agencies detect ranking changes the day they happen.

  • Desktop and mobile separation: Separate position data for desktop and mobile searches because they differ significantly for many keyword categories and client types.

  • Local rank tracking: City and zip code level Accurate Rank Tracking for local SEO clients, reflecting what their actual customers see rather than national average positions.

  • Keyword grouping filters: Organize tracked keywords by topic cluster, campaign, or page so rank data is analyzable by segment rather than as one undifferentiated list.

  • Unlimited keyword checks: Run on-demand keyword checks at any time without counting against a monthly credit limit, enabling real-time checks when campaign changes require immediate position verification.

  • Keywords Rank Tracker history: 12-month position history for every tracked keyword, giving agencies a trend line that shows campaign progress over time for use in client reporting.

SEO Audit Tools: Unlimited Crawls Up to 10,000 Pages With 100+ Issue Detection

The Agency Plan includes unlimited SEO Audit Tools access with no crawl credit limits. Every client site can be crawled up to 10,000 pages per audit. The engine detects over 100 issue types across technical health, on-page optimization, and site structure.

What the SEO Audit Tools Cover on the Agency Plan

This Website Audit Service is built into the platform and covers:

  • Crawlability and indexation issues: Pages blocked by robots.txt, noindex tags, or crawl errors that prevent search engines from accessing and ranking content identified and flagged for immediate action.

  • Broken links and redirect chains: Internal and external 404 errors and redirect loops that waste crawl budget and dilute link authority surfaced with the specific URLs affected.

  • Missing and duplicate meta tags: Title tags, meta descriptions, H1 tags, and alt text checked for missing values, duplicate content, and character limit violations.

  • Core Web Vitals: LCP, INP, and CLS scores measured and flagged against Google's threshold values so agencies can prioritize page experience fixes before they affect rankings.

  • Site Traffic Analyzer integration: Audit findings connect directly to traffic data so agencies can prioritize technical fixes on pages that drive the most organic traffic.

  • Competitor audit included: Run the same audit against a competitor domain to benchmark client site health and identify structural advantages the competitor holds.

Free Keyword Research Tool and Keyword Explorer: Unlimited Use Included

The Agency Plan includes unlimited keyword research with no daily or monthly usage caps. The Free Keyword Research Tool and Keyword Explorer provides everything needed for campaign planning, content strategy, and competitive analysis without requiring a separate subscription to a dedicated keyword research platform.

Keyword Research Features Included in the Agency Plan

The Keyword Research Tool Free access on the Agency Plan covers:

  • Search by keyword or domain: Enter a target keyword to find related terms and search volume data or enter a competitor domain to surface the keywords they rank for that the client does not.

  • Keyword Explorer Free suggestions: Related keyword ideas, long-tail variations, and question-based queries organized by topic relevance and search intent.

  • Search volume trends: Monthly search volume data and trend direction for each keyword so agencies can identify growing opportunities and seasonal patterns in the target keyword set.

  • Keyword difficulty scoring: Competitive difficulty ratings that estimate how hard it will be to rank for each term given the current SERP landscape.

  • CSV export: Export the full keyword research dataset to CSV for use in client presentations, content briefs, and campaign planning documents.

Backlink Monitor: Track, Gain, and Protect Client Link Profiles

The Agency Plan includes unlimited backlink monitoring for all client domains. The Backlink Monitor tracks the full link profile including new links earned, links lost, and domain authority changes, giving agencies the data they need to report on link building progress and protect existing link equity.

Backlink Monitoring Capabilities on the Agency Plan

Every backlink monitoring feature is fully unlocked on the Agency Plan:

  • Full backlink index: All backlinks pointing to the client domain tracked and updated continuously, including referring domain, anchor text, link type, and link status.

  • New link alerts: Notifications when new referring domains link to the client's pages, enabling agencies to track link building campaign results in real time.

  • Lost link monitoring: Alerts when previously earned links are removed so the agency can take action to recover valuable links before the authority loss affects SERPS positions.

  • Domain authority tracking: Referring domain authority metrics tracked over time so agencies can show clients that the backlink profile is growing in quality and quantity.

Content and AI Tools: 100 Daily Uses Per Tool Included

The Agency Plan includes 100 daily uses for each AI-powered content tool in the platform. For an agency producing content across 10 to 20 client accounts, this provides ample capacity to run content optimization, meta tag generation, and content rewriting workflows without hitting daily limits on routine campaign tasks.

AI Content Tools Included in the Agency Plan

Each of the following tools gets 100 daily uses on the Agency Plan:

  • Blog generator: AI-assisted blog content generation from target keywords and topic briefs, providing a starting draft that the agency team refines and publishes.

  • SEO Content Grader: Analyzes content against on-page SEO best practices and returns an optimization score with specific keyword placement, readability, and heading structure recommendations.

  • Meta tag generator: Generates optimized title tags and meta descriptions for any page based on the target keyword, page topic, and character limit requirements.

  • Content rewriter: Rewrites existing content for improved readability, keyword optimization, or tone without requiring a full page rewrite from scratch.

  • Custom AI requests: Open-ended AI prompts for any content task not covered by the dedicated tools—brief writing, competitor analysis summaries, content gap suggestions, and more.

White-Label Reporting, Dashboards, and SEO Client Reporting — Fully Included

The Agency Plan includes the complete Agency Dashboard reporting suite with no reporting feature restrictions. Every dashboard type, every report format, and every automation option is available. This is where the rank tracking data, audit findings, keyword research, and backlink data all come together into client-ready deliverables.

Agency Reporting Dashboard and White-Label Features

The Agency Reporting Dashboard on the Agency Plan covers:

  • White-label branding: Full agency logo, colors, and custom domain on every client-facing report and dashboard. Clients see the agency's brand, not Agency Dashboard's platform branding.

  • Automated scheduled reports: Weekly or monthly reports generated and delivered to client email addresses automatically with no manual work after initial configuration.

  • Manual reports: On-demand report generation for client calls, quarterly business reviews, or any situation requiring immediate report delivery outside the scheduled cycle.

  • Marketing Agency Client Dashboard: Dedicated client-facing dashboards that clients access with view-only logins, giving them real-time visibility into their campaign data without exposing internal agency tools.

  • SEO report for Clients: Pre-built report templates covering keyword rankings, organic traffic, technical health, backlinks, and paid performance in a single branded document.

  • Ranking Reporting Software: Rank position history charts and SERPS movement data formatted for client presentation alongside all other channel performance metrics.

Dashboards and Integrations: Every Channel Connected

The Agency Plan unlocks all four dashboard types in the platform:

  • SEO dashboard: Keyword rankings, organic traffic trends, SERP feature performance, backlink summary, and technical health score in one view.

  • Ads dashboard: Google Ads and Facebook Ads spend, impressions, clicks, CTR, CPC, conversions, and ROAS tracked automatically from connected ad accounts.

  • Social media dashboard: Organic social performance across Facebook, Instagram, LinkedIn, and YouTube in a unified Agency Reporting view alongside paid data.

  • Google Business dashboard: Google Business Profile performance covering local search visibility, user actions, reviews, and photo engagement for local SEO clients.

Platform Integrations on the Agency Plan

The Agency Plan connects with all major marketing data sources automatically:

  • Google Analytics 4: Full session, traffic source, conversion, and engagement data updated automatically from every connected client property.

  • Google Search Console: Impressions, clicks, CTR, and average position data at the query and page level for all client sites.

  • Google Ads: Full campaign performance data including spend, conversions, and ROAS tracked alongside SEO data in the same workspace.

  • Facebook and Instagram: Organic and paid social performance data from connected Facebook and Instagram business accounts.

  • Google Business Profile: Local search visibility and user action data for clients with Google Business Profile listings.

Who the Agency Plan Is Built For

The Agency Plan is designed for the growth stage of an agency's lifecycle—the point where the tools used at startup no longer scale but full enterprise pricing does not yet make financial sense. It delivers full feature access across SEO Audit Tools, rank tracking, AI content tools, and white-label reporting without the feature restrictions found on smaller plans or the per-client fees found on competing platforms.

The Agency Plan Is the Right Choice If:

The Agency Plan is the right fit for agencies that meet these criteria:

  • Managing 10 to 20 clients actively: The plan's capacity covers this range fully without requiring any upgrade, and the unlimited client login feature means clients can access their own dashboards regardless of roster size.

  • Needing white-label reporting without restrictions: The full white-label suite is unlocked on this plan, including custom domain, custom branding, and automated delivery—making it ideal for agencies positioning their reporting as a premium service.

  • Running SEO, PPC, and social campaigns simultaneously: The plan's dashboard set covers all three channels in one workspace, eliminating the need for separate reporting tools per channel.

  • Wanting Agency Rank Tracker and SEO Tools without paying extra: Unlike competitors who charge add-on fees for rank tracking and audit tools, the Agency Plan includes a Rank Tracker Agency solution and full SEO Tools at the base plan price.

  • Scaling without budget pressure: The $100 per month annual pricing absorbs new clients without triggering per-client charges, making it cost-effective at any point within the plan's capacity range.

Full Power at Mid-Market Price: Why the Agency Plan Stands Out

Most platforms force growing agencies to choose: pay premium enterprise prices for full features, or accept feature restrictions on mid-market plans. The Agency Dashboard Agency Plan offers a third option—complete feature access including unlimited SEO Audit Tools functionality, full Agency Rank Tracking with up to 2,500 keywords, unlimited backlink monitoring, a Free Keyword Research Tool, 100 daily AI content tool uses including SEO Content Grader, and white-label automated reporting—at $100 per month on annual billing with no per-client fees and no feature gates.

For agencies in the growth stage, it is the most complete value proposition in the market at its price point. Start on the Agency Plan and scale to Agency Plus or Enterprise only when your keyword volume and campaign count genuinely require it.

Frequently Asked Questions

The Agency Plan includes 50 campaigns, unlimited users and client logins, 1,500 to 2,500 keyword tracking via the Agency Rank Tracker, unlimited site audits with 10,000 page crawls, unlimited backlink monitoring via Backlink Monitor, unlimited keyword research, 100 daily AI tool uses, full white-label reporting, and connections to Google Analytics 4, Google Search Console, Google Ads, Facebook Ads, and more.

AgencyAnalytics Agency plan costs $239 per month for 10 clients with $18 per additional client. The Agency Dashboard Agency Plan costs $100 per month on annual billing with unlimited clients and no per-client fees. Agency Dashboard includes full SEO Audit Tools, Agency Rank Tracking, and a Free Keyword Research Tool as part of the base plan price, delivering significantly more value at a lower cost for mid-sized agencies.

Yes. The Agency Plan includes full white-label reporting with custom logo, colors, and domain. Every report and Agency Reporting Dashboard carries the agency's branding. Automated scheduled reports are delivered to clients on a weekly or monthly cadence. Clients access view-only dashboards under the agency's brand without seeing Agency Dashboard's platform identity.

The Agency Plan supports 1,500 to 2,500 positions tracked daily with desktop and mobile separation, local rank tracking, and keyword grouping filters. Unlimited on-demand keyword checks are included for real-time position verification. Keywords Rank Tracker history goes back 12 months for every tracked keyword.

The Agency Plan is ideal for growing agencies managing 10 to 20 clients that need full SEO Tools, Accurate Rank Tracking, white-label reporting, and content AI tools without enterprise pricing. It is the most popular Agency Dashboard plan because it delivers complete feature access including unlimited SEO Audit Tools and a Keyword Explorer Free tool at a price point that fits the budget of agencies in the growth stage.

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