Agency Dashboard Agency Plan: The Complete Feature Breakdown for Growing Agencies

50 campaigns, 2,500 keywords, unlimited audits, and white-label reports, all at $100/month. Here is everything inside the Agency Dashboard Agency Plan.

Who the Agency Plan Is Built For

Growing agencies face a pricing problem that does not get talked about enough. The tools good enough for a solo freelancer do not scale past five clients. The tools built for enterprise teams charge prices that eat into margins before a campaign has produced a result. And the tools in the middle often solve one problem: rank tracking, or reporting, or site auditing while forcing agencies to maintain separate subscriptions for everything else.

The Agency Plan sits in the gap between those two extremes. It gives agencies managing 10 to 20 active client campaigns every tool they need in one platform — at a price designed for agencies at the growth stage, not agencies that have already reached enterprise scale.

According to research from TrySight's SEO Tool Pricing Breakdown, comprehensive SEO management across 15 or more clients on platforms that charge per project typically costs $250 to $500 monthly for adequate keyword tracking capacity alone. That is before adding reporting, auditing, or AI tools. The Agency Dashboard Agency Plan combines all of these at $100 per month on annual billing, with no separate line items for features that should be included at the base price.

Agency Plan Pricing at a Glance

Before going into each feature, here is the complete pricing picture:

• Monthly billing: $125 per month.

• Annual billing: $100 per month, saving 20% compared to monthly.

The annual saving compounds significantly over a full year. An agency on monthly billing pays $1,500 annually. On annual billing, that drops to $1,200, a saving of $300 with no difference in features or access.

There are no per-client fees. There are no per-seat charges. Every user on the team and every client with a dashboard login is included at the base plan price. The 50 campaign capacity is the only operational limit that scales with client volume.

Every Feature Inside the Agency Plan

Here is a complete breakdown of every tool and capability included in the Agency Plan — what each one does and how it fits into the agency workflow.

Agency Rank Tracker — 1,500 to 2,500 Keywords

The operational center of the Agency Plan's SEO tracking capability. It monitors keyword positions daily across desktop and mobile for every connected client campaign, with capacity for 1,500 to 2,500 total keyword tracking positions across all accounts.

Agency Rank Tracking covers:

• Standard SERPS positions: Daily position data for every tracked keyword in Google search results, showing current rank, movement direction, and historical trend.

• Local rank tracking: Position monitoring specific to geographic areas for clients targeting city, region, or neighborhood-level search terms.

• AI Overview tracking: Whether the client's content appears in Google's AI-generated answer boxes, which now appear in a significant share of all search queries.

• Desktop and mobile separately: Rankings tracked independently on both device types, because position gaps between desktop and mobile are common and require different optimization responses.

Accurate Rank Tracking data updates daily without manual triggering. Position changes appear in the Agency Reporting Dashboard automatically, and rank movement feeds directly into client reports through the reporting system. Account managers check the Keywords Rank Tracker view to see which terms are gaining, which are dropping, and which clients need priority attention from one consolidated dashboard view.

The Rank Tracker Agency workflow connects rank data to keyword research in the same platform. When a keyword is added to the Keyword Explorer during a research session, it can be added to rank tracking immediately with no separate export or platform switch required.

Website Audit Service — Unlimited Crawls, 10,000 Pages

The Agency Plan runs with no crawl limit. Agencies run as many audits as their client campaigns require without hitting a usage ceiling. Each crawl covers up to 10,000 pages per domain and flags over 100 distinct SEO issues organized by severity.

SEO Audit Tools findings include:

• Crawl errors and indexation issues: Pages blocked by robots.txt, noindex tags, canonical conflicts, and crawl budget waste on low-value URLs.

• Missing and duplicate meta data: Title tag gaps, duplicate titles across pages, missing or duplicated meta descriptions, and H1 structure problems.

• Core Web Vitals failures: LCP, INP, and CLS scores per page, flagging the specific URLs that fail Google's performance thresholds.

• Broken links and redirect chains: Internal and external broken links, redirect loops, and multi-hop redirect chains that dilute link equity.

• Duplicate content: Pages with overlapping content signals that could trigger keyword cannibalization or thin content penalties.

Audit results are stored historically. Agencies can show clients a site health score at the start of the engagement and a comparison score at every reporting period — making the technical SEO work visible as measurable progress rather than background maintenance.

Backlink Monitor — Unlimited Tracking

The Backlink Monitor included in the Agency Plan tracks every inbound link for every connected client domain with no usage restriction. New links appear automatically as they are detected. Lost links trigger alerts so the team can investigate before the ranking impact compounds.

Monitoring covers referring domain count, anchor text distribution, domain authority of linking sites, follow versus nofollow ratio, and toxic or spammy link identification. All of this data feeds into the monthly SEO report for Clients automatically — so the link building section of every report is populated without manual data pulls.

Free Keyword Research Tool — Keyword Explorer

The Keyword Explorer gives account managers search volume, keyword difficulty scores, and search intent classification for any seed term at no additional cost. Keyword Explorer Free access is included in every plan, including the Agency Plan.

Keyword Research Tool Free capability covers:

• Search volume data for any keyword or keyword cluster.

• Keyword difficulty score from 0 to 100.

• Search intent classification: informational, navigational, commercial, transactional.

• Related keyword suggestions for building full topic clusters.

• SERP preview showing current top-ranking pages for any term.

The results connect directly to the rank tracker. A keyword researched in the explorer can be added to a client's tracking campaign immediately. This means the research and monitoring workflow lives in one environment, not split between a standalone keyword tool and a separate rank tracker.

SEO Content Grader

The tool evaluates how well a piece of content covers its target keyword cluster. It checks title tag optimization, H1 and subheading structure, keyword usage in body copy, LSI keyword coverage, image alt text, and internal linking signals.

For agencies managing content production alongside rank tracking and reporting, the grader closes the gap between keyword research and published content that actually ranks. Writers receive a score and specific recommendations before content goes live rather than discovering optimization gaps weeks later when rankings fail to move.

AI Content Tools — 100 Daily Uses

The Agency Plan includes 100 daily AI content tool uses across three functions:

• Blog Generator: Creates up to 10 SEO-friendly blog posts simultaneously based on target keywords. For agencies managing content calendars across multiple clients, batch blog generation removes the per-article manual briefing process.

• Meta Tag Generator: Produces optimized title tags and meta descriptions for any keyword or URL, formatted to Google's character and relevance guidelines.

• Content Rewriter: Rewrites and refreshes existing content to improve keyword alignment, readability, and on-page optimization without starting from scratch.

100 daily uses across these three tools gives agencies enough capacity to cover regular content production, on-page optimization, and meta data management across a full 10 to 20 client roster without hitting limits during busy periods.

Agency Reporting Dashboard — Multi-Channel Visibility

The dashboard gives account managers a real-time view of every connected client campaign across all active marketing channels. SEO performance, paid search results, social analytics, and Site Traffic Analyzer data from GA4 and Google Search Console appear in one consolidated interface.

Agency Reporting at this level covers:

• SEO dashboard: Keyword rankings, organic traffic, site health score, and backlink profile health per client.

• Google Ads dashboard: Campaign spend, clicks, conversions, and cost per conversion from connected Google Ads accounts.

• Social dashboard: Reach, engagement, and paid social results from Facebook, LinkedIn, Instagram, and YouTube.

• Google My Business dashboard: Profile views, search queries, direction requests, phone calls, and local pack ranking data for local business clients.

All channels visible in one view. No platform switching. No manual exports between tools.

White Label SEO Reporting — Fully Branded, Automated Delivery

White Label Reporting is included in full on the Agency Plan at no additional cost. This is one of the most significant value differentiators most competing platforms charge extra for white-label capabilities or restrict them to higher-priced tiers.

Every report the Agency Plan generates carries the agency's logo, colors, and branding. Clients never see Agency Dashboard's name. The White Label Report Tool applies the agency's brand consistently across:

• Monthly SEO performance reports.

• Backlink monitoring summaries.

• Site audit reports with technical findings.

• Keyword ranking reports showing position changes.

• Google Ads and social performance summaries.

White Label SEO Reports are scheduled for automated delivery. Each client account is set to a delivery date, and the report generates from live data and sends automatically on that date every month. No one on the team needs to manually trigger the send or assemble the data.

Ranking Reporting Software inside Agency Dashboard also supports manual report creation for mid-month client requests or bespoke deliverables — with the same white-label branding applied to every output.

Marketing Agency Client Dashboard — Unlimited Client Logins

The Client Dashboard gives every client a branded, view-only portal where they can check their campaign data between monthly reports. Clients see their keyword rankings, organic traffic, site health, and paid performance in real time — without contacting the account manager for an update.

This feature is included with unlimited client logins on the Agency Plan. There is no charge per client portal and no restriction on how many clients can access their dashboards simultaneously.

The practical impact: inbound "how are things going?" emails drop significantly. Clients arrive to monthly calls having already reviewed the data. Conversations shift from status updates to strategy discussions, which is where the agency's expertise produces the most value.

How the Agency Plan Compares to Competing Platforms

The Agency Plan's pricing structure becomes most meaningful when compared directly to what competing platforms charge for equivalent capability.

According to Search Atlas's agency tool comparison data, AgencyAnalytics charges $239 per month for 10 clients on its Agency plan plus $18 per additional client. That means an agency managing 20 clients pays $419 monthly. Agency Dashboard's Agency Plan costs $100 per month on annual billing with 50 campaigns and no per-client fees, making it $319 less per month for a larger client capacity at every comparable feature level.

The per-client pricing model that most competing platforms use creates a compounding cost problem as agencies grow. Every new client adds a line item to the monthly bill. At 20 clients on a per-client platform, the tool cost alone can exceed what the agency charges for entry-level SEO retainers.

The Agency Plan removes that dynamic entirely. Adding a new client within the 50-campaign limit costs nothing. SEO Client Reporting, Agency Rank Tracking, Website Audit Service access, and Marketing Agency Client Dashboard logins for that new client are all covered by the existing subscription.

Who Should Choose the Agency Plan vs. Other Tiers

Agency Dashboard offers five plans. The Agency Plan is the most widely used tier because it covers the full operational need of most growing agencies without requiring an upgrade to Agency Plus or Enterprise until the scale genuinely justifies it.

Choose the Agency Plan if:

• The agency manages 10 to 20 active client campaigns.

• White-label client reporting is a core service offering.

• The team needs daily rank tracking across 1,500 to 2,500 keywords.

• Multiple team members need platform access without per-seat costs.

• The agency runs SEO, PPC, and social campaigns simultaneously and needs all three in one reporting environment.

Consider Agency Plus ($195/month, $160 annually) if:

• Keyword tracking needs exceed 2,500 positions regularly.

• Campaign count is consistently above 50 and approaching the plan ceiling.

• AI content tool usage regularly approaches the 100-use daily limit.

Stay on Freelancer ($35/month) if:

• The client base is fewer than five active campaigns.

• Keyword tracking needs are below 250 positions.

• White-label reporting is needed but AI content tools are not a priority.

Frequently Asked Questions